Know your water

Farmbot was established in Sydney in 2014 and is a leading Australian Agtech company. Our Saas Platform gathers data points via our unique IoT device that puts Farmers “in the know” on their water assets with real time reporting on water levels, trends and alerts anywhere in the world.

Our founders combined knowledge of farming, the IT industry and financial markets in the agriculture sector are core to bringing Farmbot’s vision to life:

Provide farmers with a smart, cost effective and easy to use solution to better manage their most valuable resource – water.

The farming experience across our executive team allows us to intimately understand the everyday hardships that farmers are faced with.

That’s why Farmbot’s solutions are designed and built to not only bring innovation and progress into agribusinesses but to also provide farmers with the KNOWLEDGE they need to better plan their day, save on costs and have the peace of mind they rarely get to have. The company monitors and reports on-farm water ecosystems delivering real-time reporting on water trends, consumption and alerts.

Interested in working at Farmbot? Click here to view our current vacancies.

Get to know the team

Andrew Coppin
With family ties and experience on cattle stations, Andrew has merged his rural experience with an extensive career in financial markets to raise capital for significant projects in the agriculture sector. He has invested both his time and capital in helping Farmbot grow.
Andrew Coppin
Founder and CEO
Craig Hendricks
Drawing on his experience as a farmer for 14 years and his specialist technical knowledge, Craig founded Farmbot in 2014 to create smart, cost-effective and easy-to-use water management solutions for farmers. Craig also has over 40 years’ experience in the IT industry working across the banking, telco, retail and government sectors.
Craig Hendricks
Founder and COO
Hamish Griffin
Hamish has worked as a finance and operations manager for over 10 years in Australia and overseas with experience in start-up businesses. He has a Master of Environmental Fluids Engineering and a passion for innovative and practical solutions the sustainability of the water supply.
Hamish Griffin
Financial Controller
Tessa O’Hagan
Tess is from the Latrobe Valley in Victoria and has a qualification in event management. Her customer focus in events greatly compliments her customer service role at Farmbot. Her ideal holiday is spending time on friends properties in regional NSW.
Tessa O’Hagan
Customer Service Officer
Nick Bradley
Nick has 25 notable years’ experience in numerous agricultural sectors, developing pastoral enterprises with remote tourism operations & managing cattle stations. He has advised government agencies, lobbied parliamentarians & delivered a variety of water-focused modernisation projects in Western Australia, Northern Territory & Victoria.
Nick Bradley
Head of Sales
Catalina Chaparro-Solano
Catalina Chaparro Solano is an industrial engineer from Colombia. She moved to Sydney in 2011 to experience life in Australia and loves the challenge of getting Farmbot monitors to all parts of rural Australia.
Catalina Chaparro-Solano
Logistic Manager
Brad Rocheleau
Brad went to the University of Virginia in Charlottesville & joined Farmbot after a period as a consultant in San Francisco & Sydney in leading software engineering & data science roles in a diverse number of companies. Within his previous roles as a lead engineer he was instrumental in creating successful User Interfaces.
Brad Rocheleau
Lead Software Engineer
Elizabeth Cameron
Elizabeth's passion for supporting the agriculture industry stemmed from growing up on a merino stud in southern NSW where she still remains highly involved. She has a Bachelor of Business (Marketing) degree and experience within rural media as the former News Corp Agribusiness Head.
Elizabeth Cameron
Marketing Manager
Pascal Hendricks
Pascal has a Bachelor of Engineering (Mechatronics, First Class Honours) and a Bachelor of Science (Physics). Pascal works closely with the Farmbot team on product design and is a founding member of Farmbot.
Pascal Hendricks
Product Development, R&D
David Mimery
David studied at Monash University, a Bachelor of Mechatronics and went onto complete his Masters in Advanced Manufacturing & Design at MIT in Boston. David has worked as a Production engineer establishing processes for the manufacturing of new medical devices & prior to that had 7 years as an Electrical Production engineer.
David Mimery
Production Manager
Simone Barakat
Simone has a Bachelor in Food and Agribusiness (First Class Honours) from the University of Sydney. She is experienced in product management and agile methodologies in the AgTech space.
Simone Barakat
Product Manager

The Farmbot tank monitor is one of the handiest management tools I have seen for a long time. It is simple to install and simple to use! I wish we had one of these years ago as it eliminates a lot of stress worrying about water. I thoroughly recommend it and it will allow you to sleep at night.

Damian Forshaw – General Manager – Nita Downs Station, Broome WA

Farmbot is a simple system, easy to install, reliable and affordable. It certainly has provided our business with greater efficiency and security with regard to our cattle management. By using Farmbot, I can usually sleep well at night, especially during the summer months.

Douglas Lillecrapp, Todmorden Cattle Company

Thanks to Farmbot, we can deal with issues promptly, before they become disasters and in remote pastoral country it is difficult to put a price on that.

C.H. MACLACHLAN, Jumbuck Pastoral

Farmbot to me is the most reliable labor I have.

Bruce Nutt, SA Grazier

You know you’re in good hands

Exceptional customer service
Exceptional customer service
Money-back guarantee
Money-back guarantee
Replacement warranty
Replacement warranty
100% Australian-made and owned
100% Australian-made and owned