farmbot team

Leaders in remote water monitoring

Farmbot was established in Sydney in 2014 and is a leading Australian Agtech company. Our Saas Platform gathers data points via our unique IoT device that puts Farmers “in the know” on their water assets with near real time reporting on water levels, trends and alerts anywhere in the world.

 

Our founders combined knowledge of farming, the IT industry and financial markets in the agriculture sector are core to bringing Farmbot’s vision to life:

 

Provide farmers with a smart, cost effective and easy to use solution to better manage their most valuable resource – water. The farming experience across our executive team allows us to intimately understand the everyday hardships that farmers are faced with.

 

That’s why Farmbot’s solutions are designed and built to not only bring innovation and progress into agribusinesses but to also provide farmers with the knowledge they need to better plan their day, save on costs and have the peace of mind they rarely get to have. The company monitors and reports on-farm water ecosystems delivering near real-time reporting on water trends, consumption and alerts.

Get to know the team

Andrew Coppin
With family ties and experience on cattle stations, Andrew has merged his rural experience with an extensive career in financial markets to raise capital for significant projects in the agriculture sector. He has invested both his time and capital in helping Farmbot grow.
Andrew Coppin
Founder and CEO
Craig Hendricks
Drawing on his experience as a farmer for 14 years and his specialist technical knowledge, Craig founded Farmbot in 2014 to create smart, cost-effective and easy-to-use water management solutions for farmers. Craig also has over 40 years of experience in the IT industry working across the banking, telco, retail and government sectors.
Craig Hendricks
Co-Founder
Tess O’Hagan
Tess is from the Latrobe Valley in Victoria and has a qualification in event management. Her customer focus in events greatly compliments her customer service role and beyond at Farmbot. Her ideal holiday is spending time on friends properties in regional NSW.
Tess O’Hagan
General Manager
Clinton Lander
Clinton comes to Farmbot with extensive experience in scaling high growth companies and most recently as the CFO of two ASX listed growth companies. Known for the ability to deliver results, build infrastructure to support growth and motivate teams.
Clinton Lander
Chief Financial Officer
Fabien Ruffin
Fabien joined Farmbot after 13 years at the Domain group and more recently as CTO of Insurtech scale-up. He has extensive engineering experience in building for scale, high availability, security and compliance which will help propel Farmbot from start-up to scale-up.
Fabien Ruffin
Chief Technology Officer
Nicole McCann
Nicole brings over fifteen years of experience in the agricultural, hospitality, publishing and retail industries. Over the years Nicole has proven capacity to step into complex roles, identify key stakeholders and work collaboratively to deliver results. Nicole was the former head of marketing for AACo and has worked across Australian and International markets and is a strong believer in brand narrative and meaningful customer experiences.
Nicole McCann
Head of Marketing & Communication
Catalina Chaparro-Solano
Catalina Chaparro Solano is an industrial engineer from Colombia. She moved to Sydney in 2011 to experience life in Australia and loves the challenge of getting Farmbot monitors to all parts of rural Australia.
Catalina Chaparro-Solano
Logistic Manager
Pascal Hendricks
Pascal has a Bachelor of Engineering (Mechatronics, First Class Honours) and a Bachelor of Science (Physics). Pascal works closely with the Farmbot team on product design and is a founding member of Farmbot.
Pascal Hendricks
R&D Manager
Nazia Hafiz
Nazia joins with a wealth of experience in product management and data-driven products. She previously worked in a variety of industries including aviation, e-commerce, urban agriculture, and digital identity. Nazia will drive Farmbot product roadmap as we keep improving and expanding our product offering.
Nazia Hafiz
Senior Product Manager
Steve Evans
With extensive experience in Operations and Production Management, Steve joined us as our Global Production Manager in July 2023. He brings the skills and knowledge to elevate Farmbot’s production both in Australia and the USA. In his spare time, Steve enjoys spending time with his two young daughters and surfing in the Northern Beaches.
Steve Evans
Global Production Manager

Learn more about Farmbot

 

The Farmbot tank monitor is one of the handiest management tools I have seen for a long time. It is simple to install and simple to use! I wish we had one of these years ago as it eliminates a lot of stress worrying about water. I thoroughly recommend it and it will allow you to sleep at night.

Damian Forshaw – General Manager – Nita Downs Station, Broome WA

Farmbot is a simple system, easy to install, reliable and affordable. It certainly has provided our business with greater efficiency and security with regard to our cattle management. By using Farmbot, I can usually sleep well at night, especially during the summer months.

Douglas Lillecrapp, Todmorden Cattle Company

Thanks to Farmbot, we can deal with issues promptly, before they become disasters and in remote pastoral country it is difficult to put a price on that.

C.H. MACLACHLAN, Jumbuck Pastoral

Farmbot to me is the most reliable labor I have.

Bruce Nutt, SA Grazier

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