With family ties and experience on cattle stations, Andrew has merged his rural experience with an extensive career in financial markets to raise capital for significant projects in the agriculture sector. He has invested both his time and capital in helping Farmbot grow.
Leaders in remote water monitoring
Farmbot was established in Sydney in 2014 and is a leading Australian Agtech company. Our Saas Platform gathers data points via our unique IoT device that puts Farmers “in the know” on their water assets with near real time reporting on water levels, trends and alerts anywhere in the world.
Our founders combined knowledge of farming, the IT industry and financial markets in the agriculture sector are core to bringing Farmbot’s vision to life:
Provide farmers with a smart, cost effective and easy to use solution to better manage their most valuable resource – water. The farming experience across our executive team allows us to intimately understand the everyday hardships that farmers are faced with.
That’s why Farmbot’s solutions are designed and built to not only bring innovation and progress into agribusinesses but to also provide farmers with the knowledge they need to better plan their day, save on costs and have the peace of mind they rarely get to have. The company monitors and reports on-farm water ecosystems delivering near real-time reporting on water trends, consumption and alerts.
Get to know the team
Andrew Coppin
Co-Founder / Managing Director
Drawing on his experience as a farmer for 14 years and his specialist technical knowledge, Craig founded Farmbot in 2014 to create smart, cost-effective and easy-to-use water management solutions for farmers. Craig also has over 40 years of experience in the IT industry working across the banking, telco, retail and government sectors.
Craig Hendricks
Co-Founder
Originally from the Latrobe Valley in Victoria, Tess brings a background in event management and customer service to her role as Farmbot's General Manager. Her skills in building lasting customer relationships, streamlining operations, and leadership play a central role in driving Farmbot's growth.
Tess O’Hagan
General Manager
Clinton comes to Farmbot with extensive experience in scaling high growth companies and most recently as the CFO of two ASX listed growth companies. Known for the ability to deliver results, build infrastructure to support growth and motivate teams.
Clinton Lander
Chief Financial Officer
With extensive experience in Operations and Production Management, Steve joined us as our Global Production Manager in July 2023. He brings the skills and knowledge to elevate Farmbot’s production both in Australia and the USA. In his spare time, Steve enjoys spending time with his two young daughters and surfing in the Northern Beaches.
Steve Evans
Global Production Manager
With over a decade of experience in mechatronics and field engineering, Esa excels in leading electronics, mechanical, software, and electrical teams on technical hardware and software products. His background spans both startup and R&D environments. In his spare time, Esa enjoys good food and family time.
Esa Attia
Senior R&D Product Manager
Lenka brings extensive digital product expertise from e-commerce, media, logistics, warehousing, and the wine industry. Raised in rural Dorset, England, she developed a deep passion for agriculture early on. With a background in sales, account management, and marketing, she’s eager to get back in the field, connect with customers, and help shape new features for Farmbot and Ranchbot.
Lenka Chadaj
Senior Product Manager
Pascal has a Bachelor of Engineering (Mechatronics, First Class Honours) and a Bachelor of Science (Physics). Pascal works closely with the Farmbot team on product design and is a founding member of Farmbot.
Pascal Hendricks
R&D Manager
With extensive experience in both the water and agriculture industries, Chris brings a diverse range of skills and knowledge to the team. Being born and raised in rural NSW, Chris’ ties to his family farm run deep allowing him to build strong relationships with our customers at any level.
Chris Smith
National Business Development Manager
With over 15 years of experience in the agricultural, hospitality, publishing and retail industries, Nicole has proven capacity to step into complex roles, identify key stakeholders and work collaboratively to deliver results. Nicole is a strong believer in brand narrative and meaningful customer experiences.
Nicole McCann
Head of Marketing & Communication
With over a decade of experience in key account management and customer success, Jen brings a deep understanding of the unique challenges faced by our customers. Operating remotely from her small cattle property in Queensland’s Southern Downs, she combines first-hand agricultural knowledge with a strong commitment to customer success.
Jennifer Duff
Customer Service Manager
Catalina Chaparro Solano is an industrial engineer from Colombia. She moved to Sydney in 2011 to experience life in Australia and loves the challenge of getting Farmbot monitors to all parts of rural Australia.
Catalina Chaparro-Solano
Logistic Manager
Learn more about Farmbot
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