The Waterly Quarterly – July 19
July 9, 2019

The Waterly Quarterly – July 19

Welcome to the Farmbot Waterly Quarterly

It’s my great pleasure to provide you with this and future updates to keep you informed on news, insights and key developments from Farmbot that may help you #knowyourwater.

The first half of 2019 has been an extremely busy and exciting time for our business as we have consolidated our position as a leading Agtech in Australia and positioned the business for future growth and scale. We thank you for your custom, feedback and support and hope you enjoy these regular updates.

Andrew R Coppin Chairman and Managing Director

Headline Numbers

  • 1500 – Active Monitors in the field
  • 346 – Number of customers around Australia
  • 2hrs 30min – Average response time to customer query last quarter
  • 18 days – Average delivery time from order last quarter
  • 02 9901 4798 – Phone Number to call for Customer Service or email us at

General Business Update

Commencing the year under new executive leadership the firm revisited all key systems, processes and metrics. The company relocated to a larger office and manufacturing space which allowed for greater manufacturing and creation of a full outdoor testing facility in a single, more controlled environment. Throughout this period, product manufacturing and testing has significantly increased with lead times from order to delivery reducing steadily as a result. We recently launched a new website with significantly more information, so check it out at and give us your feedback.

New Product Development

The core product range for Farmbot now includes: Core Mk V Water Level Monitor, Rain Gauge, Water Pressure, Water Flow and Electric Fence Monitoring. The products are all near real-time, stand-alone, self-install and available via satellite or 3G/4G. The near live functionality and algorithms of all Farmbot products are unique and allow for far better management of remote rural resources. Hardware testing on the next generation Mk VI series of monitors has been progressing with in-field testing of multiple units coming in the coming weeks. This new unit, set for release in September, will seriously upgrade functionality and integration of a range of additional sensors and allow us to roll out further remote functionality such as pump control, image capture and water quality, as well as integrating with other 3rd party sensors over time. Please let us know if you would like to be included on the wait list for this new product or others mentioned here by emailing


Travels and Events

Throughout the half we have travelled far and wide across this great country of ours and even across the globe. Key events we have attended include Evoke Ag in Melbourne, The World Agri-Tech Innovation Summit in San Francisco, FarmfestFarm2Fork and a huge number of regional rural shows and events across Australia.     
We would love to go to a rural show near you so please let us know what you think are the best rural events around the country that we should attend and talk more about water. 

Rural and Other Partnerships

 Rural and Other Partnerships
In April Farmbot signed a complete national supply agreement with Ruralco. The Ruralco network allows Farmbot a prime retail position in 105 water focused Total EdenPro-Water and Irrigation Tas stores and links Farmbot to a further 500 Ruralco owned and affiliated outlets through the CRT network. The supply agreement puts Farmbot as the leading product in the IOT and AgTech Water space. Additionally, we have other alliances and collaborations with The Meat and Livestock AssociationPioneer TanksEldersLandmark and Rural Aid. You should be able to find a Farmbot in any good rural retailer near you..or just give us a call.                                                                

Team Members

Our team that are here to support you at all times has continued to grow as the firm has gone from strength to strength and now includes 3 full-time business development professionals ( Michael (GM), Rachael and Nick) as well as our Customer Service Officers ( Tess and Catalina ). 

Biggest Challenges

Our biggest challenges of the half have been failing water level sensors, primarily as a result of extremely harsh water and climates on some properties. We are working actively to trial new and improved sensors and technology to counter areas where this has been a challenge and we will not rest until we have better and more reliable solutions.


We are always looking to talk to more Farmers or people with rural properties. There is no Farm too big or too small for Farmbot, so we appreciate your referrals of Farming friends or executives from Agribusinesses. 

Stay in touch

If you would like to get more details at any time, please contact us and we would be pleased to provide you more information. If you’d like to stay in touch and keep across all the action happening at Farmbot, please follow us on TwitterInstagramFacebook or LinkedIn,or our blog on the website.

Special, unique rewards and offers are frequently shared with those who share an image of their latest Farmbot installation on social media – so lets see what your Farmbot is up to and there could be a pleasant reward awaiting those who do.

Feel free to call our friendly team on 02 9901 4798

Thanks for your continued support and we welcome your comments, ideas and input!!

The Farmbot Team!

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